India's biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies — Zomato's Blinkit, Swiggy and Zepto — for alleged predatory pricing, a letter showed.
In a letter dated Oct. 18, All India Consumer Products Distributors Federation, which represents 400,000 retail distributors of major companies including, told the antitrust body quick commerce firms were practicing predatory pricing - or offering deep discounts and selling below cost to lure customers.
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