How to Use AI to Build Your Company’s Collective Intelligence

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Embrace applications that enhance skills, nurture curiosity, and improve communication and coordination.

When done right, AI can not only improve short-term productivity of organizations but can also increase their long-term performance by expanding the space of opportunities the organization considers by supporting learning, increasing intellectual diversity, and enhancing organizational culture. That is, it can increase the organization’s collective intelligence. Companies should focus on three elements of collective intelligence: collective memory, collective attention, and collective reasoning.

In the management world right now, it is common to think about AI in terms of automation vs. augmentation. Whereas automation implies machines taking over tasks previously performed by humans, augmentation refers to the cooperation between humans and machines in executing tasks.

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