The tech entrepreneurs translating their business success to philanthropy

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This new class of wealthy elite is shaking up the charitable world with their start-up mentality and technical expertise

Johanna Småros, after helping to build one of the first technology unicorns in Finland, decided to set up a philanthropic foundation with her co-founders dedicated to protecting biodiversity simply “because we could”. Relex, the supply chain and data management start-up that she co-founded in 2005, was valued at more than $5bn in 2022.

The charitable ventures of technology innovators have caught attention throughout the 21st century, but Pasic believes that we are entering “a new era of maturity” for so-called Silicon Valley philanthropy — one that has been shaped, in particular, by the growing scrutiny of Big Tech.

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