Jim Cramer looks at Target earnings, says consumers are loyal to value and not brands

CNBC's Jim Cramer said consumers aren't focused on brand names, but on companies that can provide the most value.

"Prices have gotten so high over the past few years that we're losing our loyalty to brands," he said."These days, this whole country is about one thing: The Benjamins."on Wednesday said consumers right now aren't focused on brand names, but on companies that can provide the most value. "Prices have gotten so high over the past few years that we're losing our loyalty to brands," he said."These days, this whole country is about one thing: The Benjamins."in two years, sending shares down more than 21% to hit a new 52-week low. The big box retailer cut its full-year guidance, and management said it saw weakness in discretionary products despite price cuts.

On Wall Street, this focus on value extends beyond consumer companies and to sectors like tech, Cramer added. For example, even though's stock has run up, he said the enterprise continues to see the value of the company's technology. Despite the high price, enterprise customers believe Nvidia's products can make them much more money than they spend on them, he continued.

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