Customer Emotional Connection To Your Brand Is Critical To Business Success – Angela-Catherine

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Elfin Angela-Catherine Arebun is the head of emerging brand The Official Bright Beginnings Place (TOBB Place). In this interview with MILLICENT AREBUN ONUOHA, she speaks on the helplessness of Nigerian creatives in the face of design theft or piracy, emotional branding and the double-edged sword of the ongoing made-in-Nigeria trend. The journey so far. I […]