Harvard Business School professor emeritus Mike Beer has studied firms who invest in building long-term social value, and he says they do a few things differently. In this episode, you’ll learn how these companies set their strategies for new products and services, hiring, and even how much debt they take on by first considering their company’s larger identity and higher purpose. Beer calls this strategic identity.
You’ll also learn how they manage the short-term pressures from Wall Street analysts and investors through storytelling that emphasizes long-term results.
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