Traditional Media Companies Lag Behind in Short-Form Video Trend

Traditional media companies face a growing challenge as consumer video habits shift towards short-form content on platforms like YouTube and TikTok. While these companies prioritize long-form content, they are lagging behind in adapting to the trend of short-form video, which is attracting and retaining younger audiences. This shift poses a serious threat to their streaming businesses unless they recognize the opportunity and adapt their strategies.

The market capitalizations of traditional media companies have been declining for years as consumers move away from broadcast and cable television towards streaming services. Not only have they lost viewership to platforms like Netflix and Amazon, but the lack of substantial streaming profits has failed to offset the decline in traditional media businesses. Simply syndicating content or placing ads on YouTube and TikTok only strengthens these platforms' dominance, while traditional media companies surrender a potential opportunity for growth

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منبع: HarvardBiz - 🏆 310. / 63 ادامه مطلب »

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منبع: HarvardBiz - 🏆 310. / 63 ادامه مطلب »