Over the past eight years, Fondation L'Oréal's Beauty For A Better Life (BFBL) programme — in partnership with WOMEN:girls — has uplifted and empowered Malaysian women from underprivileged backgrounds. Established in 2016, the BFBL programme supports underprivileged Malaysian women with hairdressing and make-up training, achieving a 90% employment rate among graduates. To date, the programme in Malaysia has successfully nurtured 249 graduates.
At a recent graduation ceremony, Tomas Hruska, Managing Director of L'Oréal Malaysia shared how the programme represents the brand's long-term mission to help individuals make meaningful breakthroughs in their lives. 'We started Beauty for a Better Life as a hairdressing programme where we trained underprivileged Malaysian women with hair artistry skills, so they could improve their lives and employment prospects. 'Leveraging on 115 years of global expertise in personal care, we also tailored the programme to local needs by including make-up course and digital beauty skills from last year onwards. We are constantly improving our curriculum to ensure that our beneficiaries learn relevant skills that are needed to stay ahead of industry trends. 'Together with our partner WOMEN:girls, we take a comprehensive approach by addressing participants' broader needs. Beyond technical skills in hairdressing and makeup, we focus on building confidence and enhancing employability to prepare participants for long-term success,' he sai