Saunas have exploded in popularity in recent years, according to one small business owner. Tom Connolly has been running a sauna in west Kerry since March 2024 after identifying a gap in the market along the scenic coastline. Sona Sauna is a wood-fired barrel sauna that heats up to about 100 degrees and is based by the sea in Ceann Tra/Ventry, a few minutes outside Dingle, Co Kerry. He says: It’s based on the Lithuanian barrel sauna, which is a traditional sauna that has no insulation.
A lot of modern saunas would have insulation and be quite fancy, where this is kind of more ‘back to basics’ – I guess like a shed with a stove in it, which is the way saunas traditionally were. Sauna attendance is on an upward trend, especially when combined with the popularity of sea swimming which has exploded all across the island. Mr Connolly said sauna usage has a range of health benefits associated with heat-shock protein development. Speaking to the PA news agency, he added: It’s good physically and mentally, it feels great. It totally blows away the cobwebs. If you’re in any way stressed or hungover, hop in the sauna for half an hour, 45 minutes and you just kind of feel like you can take on whatever your day has in front of you a bit more. Or if it’s in the evening, you can decompress. Mr Connolly, originally from Dublin, moved to Dingle spontaneously with his partner three years ago. At the time, he was able to continue working in the creative department of an advertising agency on a remote or manageable hybrid basis, which saw him return to Dublin occasionally. However, Mr Connolly said that he really missed having access to a sauna when he arrived in Dingle as he was used to going to one after a sea swim several times a week in Dublin. After initially thinking about opening one on a part-time basis, a change in his work circumstances allowed him to pursue running the sauna as an almost full-time role
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