The Ad Industry Has High Hopes for Direct-to-Consumer Businesses

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Direct-to-consumer businesses, which offer everything from mattresses to toothbrushes to home workouts, start by cutting out middlemen such as physical retail distributors. And they relentlessly focus on measures such as the cost to acquire a new customer—while relying on advertising, usually on social media, as the main way to grow.

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WPP Chief Mark Read Is Tasked With Giant Turnaround Amid Ad-Industry UpheavalNine months in, CEO Mark Read talks about the threat of consulting firms, whether the tech giants should be broken up, and the impact of privacy regulation. You've gotta love how the is willing to discuss breaking up the tech industry, yet never seems to talk about breaking up the banks.
منبع: WSJ - 🏆 98. / 63 ادامه مطلب »