European TV giant RTL Group on Thursday announced it was merging two of its online multi-channel networks , combining Nordic-based United Screens with German operation Divimove.MCNs are online platforms that bring together YouTube channels of various online celebrities and stars, coordinating production, promotion and advertising sales across the entire group.
Tobias Schiwek will stay on as CEO of Divimove and coordinate the integration with the other MCNs, reporting to RTL Group's executive committee. Natalie Tidestrom Heidmark will continue to serve as CEO of United Screens, reporting to Schiwek.
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