How Classical Music Is Becoming The Next Emerging Streaming Market

delved into the listening habits of classical music fans, and the findings suggest that they're something of an untapped market for streaming — and, as the audience is getting younger, streaming can play a big role in creating new fans.

The MIDiA report also provided context on the size of the market: classical streaming revenue was up 46% in 2018 to $141 million. In North America, the largest classical music region that year, streaming counted for $89 million of $146 million worth of revenue. "While the inability to find a certain recording and performer is an inconvenience for classical music listeners, I always saw 'not being found' in the digital space as an existential threat to my clients in my previous life as an artist manager," Janczukowicz said in an email.

It's instilling hope for the future.

Brilliance 💪🏿

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