Roku is giving Sonos a run for its money with its new family of TV speakers — and it’s a brilliant business move

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This week, Roku announced two new home-audio products: a Smart Soundbar, and a Wireless Subwoofer. In true Roku fashion, they're extremely affordable.

Roku unveiled two new home-audio products this week: a Smart Soundbar, and a Wireless Subwoofer. Roku released its first audio products last summer: a pair of wireless speakers for your TV. Roku's decision to move into home audio is a smart, natural progression for the company, and their competitive pricing makes Roku a compelling pick over something more expensive like Sonos. More competition, especially in the home-audio space, is good for everyone.

Roku unveiled two new home-audio products this week: a Smart Soundbar, and a Wireless Subwoofer. Roku released its first audio products last summer: a pair of wireless speakers for your TV. Roku's decision to move into home audio is a smart, natural progression for the company, and their competitive pricing makes Roku a compelling pick over something more expensive like Sonos. More competition, especially in the home-audio space, is good for everyone.

 

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