Stripped-back motor show mirrors German car industry gloom

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Stripped-back motor show mirrors German car industry gloom
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Giants like Mercedes-Benz maker Daimler, BMW and Volkswagen are seeing their engineering advantage and profit margins eroded.

Other heavyweights, like Italian-American Fiat-Chrysler and France's PSA, have also absented themselves, as well as some of the best-known luxury brands.

After years of delay, German manufacturers still lag foreign competitors, like California's Tesla, on the costly research and development for electric alternatives that can score in the mass market. And stablemate Porsche is betting buyers will be prepared to fork out a massive premium over the Californian brand's top models for its new battery-powered Taycan.

The first model based on VW's modular MEB electric platform, ID.3"is almost critical to survival" for the company, said Stefan Bratzel of the Center of Automotive Management.Marchers expected:

 

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