For example, Intercom, a startup that makes solutions for customer support, has exposure to potential customers every time they visit the website of one of Intercom's customers and see a pop-up saying, "Hi! How can we help?"
Crown Affair has a business model that should require some paid customer acquisition to jumpstart growth.Bebeto Matthews/AP Looking back, Cohen said many of the strategies around getting new customers involved spending millions of dollars on ads, promoted posts on social media, and sponsored content from celebrities.
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