In mid-March, as much of the entertainment business was closing down due to the novel coronavirus pandemic, broadcast networks announced they would forgo their traditional theater-filling upfront showcases for Madison Avenue ad buyers in favor of virtual presentations.
What's more, with production shut down across the industry and all pilots unfinished or yet to begin production, broadcasters in some cases don't yet know what their schedules will look like a month from now, let alone in the fall.