I used to write wedding vows. Now I've started writing eulogies. - Business Insider

Flavio Lo Scalzo/ReutersBy mid-March, her business all but dried up as spring and summer weddings began getting canceled because of the pandemic.

And while I am notoriously averse to discussing anything morbid, as the pandemic began its rampage I knew that there was a new need to be addressed. People were losing their loved ones and had no way to verbalize their grief during this senseless time. Ever the entrepreneurial spirit, I knew that it was time to pivot. Owning a business requires flexibility and adaptation, and regardless of how much money I was bringing in elsewhere, I wasn't going to neglect my business.

Two months have passed, and we haven't received a single order for wedding vows. Not one. Globally, around— and no one in the world is having a big wedding. Quite frankly, none of us know when that will change. I long for the day where I can write joyful, humorous, and sentimental vows again, but for now I'm writing joyful, humorous, and. I've realized that writing eulogies isn't grim. Sad, sure. But not grim.

alexisdent You write vows? Don’t religious institutions of thousands of years with scholarship, vast councils of learned and ancient scriptural authorities on the human condition do that?

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