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EXCLUSIVE: L’Oréal First Beauty Company to Partner With Snap Camera

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.Loreal is leaning into augmented reality during the coronavirus. 🔐

The company is partnering with Snap Camera, a Snap Inc. desktop application that allows users to try on Snapchat Lenses in conference calls, Twitch live-streams, Skype, YouTube and other video platforms. L’Oréal will soon roll out eight branded Lenses for Garnier, Lancôme, L’Oréal Paris and Maybelline, making it the first beauty company to work with Snap Camera. L’Oréal’s lenses will live within a newly dedicated beauty tile located on Snap Camera’s opening page.

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