Many of its members are facing new business challenges amid the COVID-19 pandemic, and have found creative and innovative ways to keep their companies afloat.
"Instead of slashing the prices of your normal offerings, create new offerings to meet your customers where they are and price accordingly," recommends marketing consultant Arielle Shnaidman.Though nearly every aspect of our lives has changed in the past few weeks, the basic needs of business haven't. Pandemic or not, we need to pay the bills, pay employees, and keep operations afloat.
But when the world's priorities have done a complete 180, the services and offerings that made a company thrive just a few short months ago might not make sense the way they once did. These 17 female leaders have taken the abrupt challenge of on-the-spot innovation and ran with it. In a time when it would be easy to sit back and wait for the storm to pass, these trailblazers rose to the occasion to ensure their businesses continued to survive.
Their response to this time of uncertainty teach us that no crisis is too devastating to cease serving our ideal audience. Now, more than ever, our customers, clients, and users need us to step up and deliver practical solutions to the slew of problems the world is now facing.
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