The Company Taking Over YouTube Advertising Just Got a Pile of Money

📆 22/05/2020 06:37:00
📰 NYMag

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Masterclass, an educational start-up selling access to the stars, just raised $100 million — meaning their YouTube pre-roll ads aren't going anywhere

Photo: Gabby Jones/Bloomberg via Getty Images Since the beginning of the shutdown, anyone who has turned to YouTube for a moment of algorithmized distraction has noticed that one company, Masterclass, has dominated the pre-roll advertising.

Describing the company’s unique offerings, Vox provides an apt explainer for why people might be attracted to a service which doesn’t aim to teach, so much as “discuss” the challenges of creative and entrepreneurial fields:

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Has anyone completed one of these Masterclasses? It definitely sounds interesting but im not sure it’s worth it (looking specifically at the writing classes)

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