There are 68 million Gen Zers in the US, and in the coming years they'll replace Millennials as the newest generation of workers and consumers.
As the oldest members of Gen Z are starting to graduate from college and enter the workforce, fintechs and banks alike are vying for their business. Boro was founded in 2015 as an alternative credit product for international students in the US. It's since broadened its target customer to all college students, and has over 50,000 users, according to its website.
The Atlanta-based fintech launched in 2017 and has raised $81 million to-date from investors including Drive Capital, JPMorgan, and Wells Fargo.4 startups are changing the way millennials pay for brands like Casper and Warby Parker and have attracted investors including Andreessen Horowitz and Snoop DoggGoHenry offers an account for parents, from which they can give their kids debit cards. Parents can monitor and control spending and issue allowances.
The Massachusetts-based fintech was founded in 2017 and has raised $5 million to-date from investors including Blumberg Capital and Correlation Ventures.Pluto Money is a free personal finance management fintech for college students. It tracks users' spending, lets them set goals and challenges, and offers anonymized peer comparisons on spending habits.
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