Warren Buffett loaned $300 million to Harley-Davidson in 2009 crisis - Business Insider

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Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here's the story of how he helped the motorcycle maker.

"It was the bridge we needed to get us through a rough time," the motorcycle maker's finance chief said in 2014.

The first two elements translated into targeting younger and more diverse riders; closing plants, combining operations, and outsourcing some distribution; and laying off about 1,100 employees or about 12% of its workforce. "It was the bridge we needed to get us through a rough time," Harley-Davidson's finance chief, John Olin,The group needed the cash to continue offering financing to motorcycle dealerships and retail customers, and to keep its production lines humming, Olin continued.

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Buy Harley-Davidson's electric bikes. Help keep HD with us into the future. EVs are the future.

Becz he understood social distancing

It says right there in the title, he loaned them 300M...

Dementia

This is one of those brands that would have zero impact on humanity if it were to disappear completely.

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