SA’s liquor industry offers to help curb drinking

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South Africa’s biggest liquor makers have offered to help get people to drink less after the government banned the sale of alcohol for a second time this year, citing health concerns.

The surprise decision to reintroduce the prohibition hit the industry hard, according to the manufacturers’ spokesman Sibani Mngadi. It lost almost 117,000 jobs during the first moratorium that began in March and ended June 1, he said.

“Based on research and credible current data,” the companies want to “jointly design interventions targeting these key areas with enhanced current programs and new measurable and evidence-based initiatives,” Mngadi said in a statement. In the six weeks since the lockdown eased on June 1, the government said there have been reports of a rise in drinking-related accidents.

 

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