with more than 3 billion views. Now founder and CEO GT Dave is hesitant to market with the platform again if its presence in the US becomes restricted.
Another fear is that brands could lose following just by associating with TikTok. "Right now we're in such a heavy cancel culture that sometimes you can be canceled if you're even near something or someone that's getting canceled," Dave said. But now it may be time to switch things up. Cofounder Richard Henne said the company is community driven above all. "We're utilizing these new platforms, TikTok being the most recent, to drive brand awareness and to go where the views and the users are," he said.
They might hold attention for abit, But there will be something new. Its the way of the world. Sink your teeth into TikTok on numbers of DAU's. They will be gone before your ship even docks.
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