"substantial year-over-year growth throughout the entire quarter" for direct-response advertising, while brand advertising "began to experience a headwind in mid-March."
Shrinking budgets due to the pandemic have pushed advertisers away from less-attributable brand advertising and more toward performance formats. Nearly two-thirds of US marketers and agency professionals agreed that advertisers will focus spending more on performance marketing amid the pandemic, Want to read more stories like this one? Here's how you can gain access:
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