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Survey: Americans trust employers more than government on racism - Business Insider

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Major communications firm Edelman just found Americans trust their employers more than the government to fight racism, but think more needs to be done. Their COO unpacks the data for us, and what execs need to do now.

Erik McGregor/LightRocket via Getty Images

This was the finding of a recent survey of 2,000 people by global communications firm Edelman, published in the report "Only 36% or respondents felt the government was heeding calls for racial justice, compared to 52% that believed business leaders were. Even more specifically, 71% said they trusted their own employer to usher in change. "We've seen a rapid decline of trust in government.

Yet, thus far, about 75% of people don't think leaders are meeting expectations, the survey showed. Edelman COO Lisa Osborne Ross outlined three things leaders can do to show they're serious about tackling racism.Recently, we've been seeing more companies taking action on this last front, with companies retiring brands such as the problematic Aunt Jemima and Uncle Ben. Other companies have been taking a tougher stance on racism, for example, pulling millions of dollars in ads from Facebook and Instagram over the company's handling of misinformation and hate speech.

 

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The brands that are in process of rebranding have been profitable with those images.? Is it they don't want to provide any compensation to originators/remaining.? What is fair.? Got enuf to help--surely.? & no one should be taken advantage of--a company or people.? Stir fairly.?

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