It took a pandemic for Nema Causey, the head of a candy retailer, to discover that she was sitting on a viral internet goldmine.
A slowdown in orders in the early days of COVID-19 made her realize that the company needed a modern-day twist, however, so she made a TikTok account for it. Prophetic advice At first it seemed that one of Causey’s biggest entrepreneurial icons had some tough love for business owners in her shoes. A few early posts went viral, leading to a steady stream of followers. Then a YouTube star reached out about the candies and gave Candy Me Up a shoutout as a way to help the small business get through the pandemic.
The videos have brought a sort of internet stardom that has crept into Causey’s offscreen life, as young fans now flock to her San Diego storefront. “I think Leo DiCaprio is famous, but they come in and they’re totally starstruck,” she said of her newfound fan base. Causey was originally unsure about whether to even apply for PPP money given that her business lost money in 2019, as she worried that the loan could put her in a deeper hole. She ended up taking that loan, which she said “helped keep us open for that one month until I had to change the business in a way.”
Market watch is bullish on the CCP
Good thing instagram copied them and added reels.
Chinese PR offensive against US is starting. China is very good at cultivating US media agencies and in buying their loyalties.
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Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »