Social media represents the future of the real estate industry according to property executives.
Lim Boon Ping, president of the Malaysian Institute of Estate Agents, asked “rather than look at IT as a disruption, why don’t we start to look at IT as an enabler to make our service better and improve our sales?” “Online, there are no borders, you can create an international presence easily to reach out to international buyers.”
“Neither the portal nor the agency is the future model. The two things coming together is the future, technology solving real business problems.”
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