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Business Maverick: Apple Debuts Apple One Subscription Bundles, Its Twist on Prime

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Apple Inc. unveiled a series of subscription bundles, a long-awaited move that Wall Street hopes will spur more growth in services revenue.

At an online event on Tuesday, the company said it will launch Apple One subscriptions that combine several services — including Apple Music, Apple TV+ and iCloud storage — at a lower price than users would pay if they bought each service individually.The bundles start at $14.95 a month for a tier including Apple Music, Apple Arcade, Apple TV+, and 50 GB of iCloud storage. That lower tier will also have a $19.95 version for families. A Premier tier costs $29.

The Apple One Individual plan offers savings of more than $6 a month, while the Family plan saves over $8 per month, the company. The Premier plan saves over $25 a month, based on standard monthly pricing, Apple added. Apple has no large e-commerce delivery and warehouse network like Amazon’s, however it has hundreds of millions of ardent hardware customers who have already embraced some of its digital subscriptions. Unlike Prime, Apple is offering several variations at different prices. The bundle offerings will also include access to the Apple Arcade gaming service and Apple News+.

 

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