For ABC Fine Wine and Spirits, a 125-store chain in Florida, online sales hadn’t been a huge part of the business—until the COVID-19 pandemic hit, restricting people’s access to bars and making in-store shopping a concern for some. Since mid-March, ABC Fine Wine and Spirits has seen a 2,000% growth in online sales.
Scaling to meet demand is just one of the challenges facing growing ecommerce sites, says Ian Davis, Oracle vice president for product management. Others include adapting ecommerce websites to accommodate different regulations, varying marketing campaigns and promotions, and attracting different types of buyers. Oracle CX Commerce lets businesses take on those challenges, Davis says. It also lets customers run multiple ecommerce sites from the same cloud platform, like ABC does.
Construction Specialties sells a range of products for construction, including architectural louvers for New York's One World Trade Center.For large-scale projects, the company’s network of representatives handle sales of materials, but smaller purchases go through the new website. Using CX Commerce, Construction Specialties can let its website customers, who include facility managers, general contractors, and installers, easily order materials from job sites using their smartphones.
So the company established a tight integration between Oracle CX Commerce and its existing order entry system. Now customers can log on and see their complete purchasing history as well as real-time pricing information.
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