But it's not Fitbit or nothing. Here are some other wearables health companies that Google could try to snap up if its Fitbit deal doesn't succeed , based on expert opinions and Business Insider's own analysis.French health tech company Withings has had a rocky few years. What began as a single connected body scale turned into an ecosystem of health tech products sold under the Withings brand. In 2016, Nokia acquired the company and rebranded all of its products.
"I think they're rather interesting," said Omidia's George Jijiashvili. "They keep bringing out nice Wear OS smartwatches. They're very tightly knit with Google." that much of the company's DNA was inspired by their former employer.Google and Fossil have had a good thing going. Google provides its Wear OS operating system, and Fossil builds smartwatches for its variety of licence brands such as Michael Kors and Diesel.
The wearables war won't just be fought on the wrist. Smart ring companies have gained some traction by offering more subtle health trackers.to detect early symptoms of COVID-19.was acquired by access security company Proxy earlier this year,"Oura are gaining traction with the NBA around Covid," said Anshel Sag at Moor Insights & Strategy. "That would be an interesting one.
Whoop's edge is in its recovery tracking, giving users a better picture of how much strain a workout has put on their body, and how much rest they need before getting back on the treadmill.to let users more easily keep an eye on their respiratory rate. Its Series D round, raised last year, was actually led by Fitbit investor Foundry Group.Finnish sports watch maker Suunto is a much smaller company than Fitbit, which would make it easier for Google to clinch a deal.
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