— especially in fashion and beauty.
Dash tells creators and brands that the two areas they most need to master are Instagram's video features like Reels, IGTV, and Instagram Live; and shopping features Instagram Checkout, Live Shopping, and Shopping for Creators. Creators and brands should be quick to try new features and include features like polls that can get audience reaction and feedback, she said.infotainmentWhen it comes to working with creators, she tells brands that Reels is great for bright, colorful products like cosmetics that can be shown quickly in a short-form video, while Instagram Live is better for storytelling.
Live is also becoming a growing place for e-commerce with its new Live Shopping feature, where influencers can tag a shoppable product in a livestream and link to Instagram's e-commerce Checkout program.While Instagram is known for its influencer pages filled with product photos, monetization has been slow to come to the app.
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