Watch these two transports stocks as Amazon, Target kick off online sales events, traders say

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Online sales events like those by Walmart, Amazon, Target and Best Buy 'should be massively positive for both FedEx and UPS,' trader Boris Schlossberg said.

This is a trend that should continue through the rest of the year, according to Boris Schlossberg, managing director of FX strategy at BK Asset Management.

"The holiday season itself will essentially be mostly virtual, mostly digital. That should be massively positive for both FedEx and UPS," Schlossberg told CNBC's "Schlossberg does give one of those stocks an edge, though. "Going forward, I really like UPS as a trade here. It's a very, very solid company. The parcel delivery model is what they're optimized to do," Schlossberg said.

"And to boot, they're not that expensive, and the yield is more than 2.5%. … It's a value and potential growth play going into the holiday season. I think as you see these record [sales] numbers explode, the market is going to show some enthusiasm by bidding the stock up.""UPS has broken out above its previous high this year," he said during the same "Trading Nation" segment. "If it stays above $166 the path of least resistance is absolutely higher.

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