The advert, according to most users, has racist connotations and it led to members of the EFF staging protests at Clicks stores nationwide.Before Clicks’ advert, there were multitudes of other adverts by big corporations that seem to be intent on purposely riling black people by strategically rolling out racially offensive commercials.
If social media users decide to boycott a particular product because of an offensive commercial, let it not be for a few days when the topic is trending ... The company issues a half-hearted apology statement and retraction of the ad, and then goes back to enjoying their year-end dividends.One may question the ethical correctness of outrage marketing but the bottom line is that it works for these big companies, as their financial returns can attest.