Google Was a Godsend for These Companies. Now It’s a Rival.

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Google Was a Godsend for These Companies. Now It’s a Rival.
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Google drives new business for travel websites like Expedia and Tripadvisor. It’s also a big competitive threat, some of them say.

  • 📰 WSJ
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Google has long been one of the biggest drivers of new business for travel websites like Expedia and Tripadvisor. Some of them say the Alphabet Inc. unit is also a big competitive threat.

Berlin-based HomeToGo GmbH is an example of the bind facing many travel businesses. The vacation-rental website depends in part on Google to direct people to its service, but it says business has been affected by the search company’s placing a box of listings from third-party travel sites atop many pages of search results for vacation rentals.

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Google is going into all sorts of ventures and doing a mediocre/passable job in all of them.

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Travel where?..next door?

EndSARS

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