But if Netflix was dissatisfied with how growth was going in recent months in the U.S. and Canada, it seems likely that the moves mentioned above would be avoided or at least postponed.
Investment bank Evercore ISI cited Sensor Tower figures in an October 8 note and said international download volumes are consistent with over 7M international net subscriber adds in Q3, for example. Meanwhile, an early October J.P. Morgan note cited Apptopia download data that suggested Q3 subscriber growth could be as much asApptopia estimates Netflix’s mobile app download was downloaded about 60.9 million times globally in Q3, about 14% down from Q2, data provided to Variety Intelligence Platform from the app analytics firm shows.
Even though beating that 2.5M figure will be important to Wall Street and Netflix, the appropriate award for Netflix surpassing that figure is closer to a participation trophy than it is a gold medal.
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