Women dip into market for Adore Beauty's listing

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The online retailer's ASX landing has been buoyed by its customers, as first-time women investors rushed to invest in one of the few women-led companies on the register.

Add articles to your saved list and come back to them any time.Online retailer Adore Beauty has made a successful debut on the Australian Securities Exchange, buoyed by its customers taking the plunge to invest in one of the few women-led companies on the register.with a market capitalisation of $635.3 million at $6.75 a share and edged up 2.5 per cent on its first day of trade to close at $6.92.

Ms Morris said lots of the women investing were very familiar with the company and the products it stocks, including cult beauty brands like Aspect, The Ordinary and Skinceuticals. Ms Howarth said she was also keen to support a woman-founded business and particularly Ms Morris, who she admired for building Adore from scratch and teaching herself to code.

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Maybe an opening for Holgate too...

Which means only one thing, time to short!

For Gods sake give it a rest!

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