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Brands like Dunkin hire workers to post TikTok videos: marketing - Business Insider

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Some retail employees have gained large audiences on TikTok by posting videos of life behind the counter at major chains like KFC and Chick-fil-A.

for free. But the company's push to enlist employees as "crew ambassadors" is new, and showcases one way that brand marketers are leaning into their employees' behind-the-scenes content rather than shying away from it.

"Dunkin' restaurants are independently owned and operated, and franchisees set their own policies around crew members posting videos to social platforms," the company said. "Crew Ambassadors participate with the consent of their employer." A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week

Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers, including 'when you win a bet by doing something dope'

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I’m glad to read Dunkin is paying employees to crate and pay them for doing so. I follow a barista from Starbucks and he makes secret menu drinks. I tried one and it’s really good. My go to is a no secret. The Cold brew with foam.

Check it out! I will create 3d construction intro video (please check and order now) 3D Logo Animation, Intro & Outro, Gaming Intro, Short Video AD,

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