Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.To account for this surge, we have increased our 2020 estimates for US digital video viewers by about 2 million.
Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.More people in the US are watching digital video across all devices and formats during the pandemic. To account for this surge, we have increased our 2020 estimates for US digital video viewers by about 2 million. Our updated forecast US digital video viewership will reach 244.4 million in 2020. will see the biggest increases.
While the 55-and-older cohort will remain the least likely to watch digital video in 2020, this group will also grow the fastest in viewership, as older users adopt regular digital video viewing habits for the first time. This year, 72.1% of US internet users ages 55 to 64 will watch digital video at least monthly , while 63.8% of those 65 and older will do the same .
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