LaToya Evans is a PR veteran who's worked for major presidential campaigns as well as brands like Cisco, IBM, Philips, Walmart, and Bank of America.
. She shared the specific ways someone can prepare for a big media interview — whether for a podcast, print article, or on-camera appearance — without the help of a PR or communications team.The goal of researching your interviewer should be to make sure the reporter has covered topics relevant to your business or expertise.
She said that even if you ask reporters not to cover a certain topic it still may come up. If that's the case, have a talking point prepared to use — and stick to — or simply redirect the conversation back to the main topic. During TV and video interviews, the most important thing to pay attention to is body language. Don't be too stiff, but you'll also want to avoid over-gesturing. One tip for seated interviews is to keep your hands in your lap instead of on the table.available at all times to ensure that you're well lit," Evans added.Avoid wearing clothing or jewelry with words or brand names on them, Evans said.
If it's an on-camera interview, Evans recommended positioning yourself in front of your brand logo, storefront, or other signage at your place of business.
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