Brands like Dunkin hire workers to post TikTok videos: marketing - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 29 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Italia Notizia Notizia

Italia Ultime Notizie,Italia Notizie

These unsanctioned (and often unflattering) videos can be a headache for brands who usually prefer to control the aspects of their businesses that customers see.

for free. But the company's push to enlist employees as "crew ambassadors" is new, and showcases one way that brand marketers are leaning into their employees' behind-the-scenes content rather than shying away from it.

"Dunkin' restaurants are independently owned and operated, and franchisees set their own policies around crew members posting videos to social platforms," the company said. "Crew Ambassadors participate with the consent of their employer." A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week

Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers, including 'when you win a bet by doing something dope'

 

Grazie per il tuo commento. Il tuo commento verrà pubblicato dopo essere stato esaminato.

New Marketing 2020's the years of new ideas and if anybody uses the slogan please put the Royalties in my P O Box

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

 /  🏆 729. in İT

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

Brands like Dunkin hire workers to post TikTok videos: marketing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Top gaming brands hiring influencers for YouTube, Instagram posts - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Great side profile Ninja In less than a decade, the realm of professional sport has been taken by storm by the rise of eSports.
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

TikTok partners with Shopify as the video app moves further into social commerce - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 😂The biggest competition Amazon, Google and Facebook combined will have is just next door. What a year of 2020?😂😌
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

TikTok, Bytedance are suing video-sharing rival Triller - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. horrible
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »

Top talent managers for micro influencers: Instagram, YouTube, TikTok - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. promote talenthunt
Fonte: BusinessInsider - 🏆 729. / 51 Leggi di più »