Her Shoes Were Painful. She Founded a Business to Make Them Fit Better.

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“My dad believed well-cared-for shoes signaled the care and consideration you would take in your business dealings,” says a woman whose ruined shoes inspired a business venture

Eight years ago, Ms. Stockton attended a business-networking event that was “filled with really interesting people,” she says. But she didn’t get a lot of face time because she constantly had to leave the meeting area to take off her fashionable—but uncomfortable—shoes and rub her feet.

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Shiny shoes. Strong handshake. Smart haircut.

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