Insider retail: Election week, duty-free sales, and Instagram DTC ads - Business Insider

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Insider Retail: Brands grapple with election week, podcast hosts test out Instagram DTC brands, and luxury merchants get creative to keep airport sales up

What's the lesson in all this? People are tuned into what's going on. But it seems like some much prefer their brands to stay out of politics. about the All Consuming podcast. Hosts Noah Kalina and Adam Lisagor buy and review different products advertised to them on Instagram.

The pair has tested out DTC brands selling numerous items. These include: dandruff shampoo, cereal for adults, vegan "chicken" nuggets, an emergency preparedness kit, and more. More than just a helpful review, Catherine found that the podcast offers an "insider perspective on marketing and modern consumerism."Duty-free shops in airports have historically been helpful sales channels for luxury retailers such as Estee Lauder Co. and Kering.

More than two-thirds of international travelers make purchases at duty-free stores. And tax-free items have long been an effective incentive offered by companies to make travelers purchase a new designer purse or fragrance. to make up for lost sales. For example, some retailers are selling their overstock online. Others are investing in private airports.Matt Stone/ MediaNews Group/Boston Herald

 

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