Michael GruenThree of them, 18-year-old Josh Richards, and 21-year-olds Bryce Hall and Griffin Johnson, are trying to turn their TikTok fame into bigger wealth by investing in startups.
But they are having luck wooing founders of up-and-coming startups into deals by inviting them to their LA mansion and promoting their products to their millions of followers.On August 27, Sheridan Clayborne, the 21-year-old founder of hot fintech startup Lendtable, walked into the Sway House, a luxurious, Los Angeles mansion that's home to six of the world's biggest TikTok stars known as the Sway Boys. It was his birthday.
But as fun as the party palace was for a birthday trip, he had doubts if they would be nothing more than "air-headed TikTok e-Boys," he told Business Insider.
lol Oh the dilemma.