Founded by J.T. Barnett, a fitness influencer and former professional hockey player, and Nick Dio, a brand strategist and talent manager, HoneyHouse launched in August 2020.
When pitching brands, HoneyHouse includes a menu of sponsorship options in their media kit, which ranged from $5,000 to $250,000 as of November. Each option offers different types of content across and deliverable scopes. TikTok is still only a part-time job for Freixa, she told Business Insider. She also works full time as a nanny and wants to attend graduate school next year. Young Yuh is a skincare influencer on TikTok with 1.2 million followers.Young Yuh has over a million followers on his TikTok account, where he shares comedic skincare routines and reviews of products.
For a sponsored TikTok, he will charge between $1,000 and $3,000, Yuh said in October, when he had about 1 million followers . Dana Hasson launched her TikTok account last summer after slowly building a following on Instagram. In October, when she had about 1.5 million followers, her average rates fo a sponsorship were between $3,000 and $6,000 for one video on TikTok, according to email screenshots viewed by Business Insider.
Goodson works with brands on sponsored content across her social-media platforms. Often, these come from brands directly reaching out to through her DMs or emailing her, she told Business Insider in August. She also uses affiliate marketing, including Amazon and Reward Style's Liketoknow.it.
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