As of mid-November, the towels, which feature cartoon-like images of ice cream cones, flamingos, and even lyrics by Canadian rapper Drake, are complemented by a line of golf balls featuring the same kind of imagery.Mr. Edman’s recent success was based on a gamble he took on his idea. He wanted to take advantage of a government grant to start Uther, but it was only available to people not working or in school full-time.
His only prior work experience was as a camp counsellor, and in the back shop of a Richmond Hill, Ont., golf club.As a small child I would go to my grandparents’ factory – they had a carpet company that did pretty well. I was always in awe of seeing that. I knew from a super young age that having my own company is what I wanted to do, and it didn’t deviate from that.
Being 21 with no overhead, it gave me the opportunity to mess up, and luckily I haven’t had any major mess-ups. It was the right time. That being said, I had no experience in the business world.I saw a trend in golf as [multi-time PGA Tour winner] Billy Horschel wore pants that had octopi on them at the U.S. Open. They were huge. Golfers want something with a little more personality and style.
Especially in 2020 I’ve learned to leverage different people’s skillsets. If you’re able to understand what certain people are good at and what’s missing that’s the most important skill [for me]. Delegating is the most important task – I would attribute Uther’s success, especially recently, to figuring out what we need and who’s the best fit for that task, whether it’s a team member or outside agency.E-commerce is on the upswing for us, especially for this year.
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