Business Rockstars Sold by Thom Beers, Steve Lehman to Invincible Entertainment for $20M

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Invincible Entertainment Partners, an independent production and distribution company, has acquired Business Rockstars — a producer of video programming featuring CEOs and entrepreneurs — for $20 m…

and Steve Lehman, both longtime media execs and principal partners of Business Rockstars, sold the company to Invincible. With the pact, the duo will join Invincible’s board.and was founder/CEO of Original Productions . Lehman previously was founder/CEO of Premiere Networks and was a first-round investor in the Mark Cuban-led Broadcast.com .

“Our goal is to expand distribution,” Ashley said. The next phase will be for Business Rockstars to “create more original programming to expand on what we already have.” Added Beers: “I’m really looking forward to working with the Invincible team. They are incredibly well versed in OTT and alternative distribution platforms, and well-positioned to succeed in this new media world.”

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