across ecommerce stores. It's an astounding number.
Send two or three fun, on-brand follow-up emails to remind your customers to head back to your shop and complete their order. You can set these up ahead of time and automate the process. Exceptional customer service creates loyal customers who are willing to refer your business to everyone they know. Poor customer service can also be magnified in the same way.
For example, build out a self-help resource section on your website to reduce customer service inquiries. A FAQ page won't solve every issue but it may minimize questions and give you a place to direct customers when needed.
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