Fashion retailers are now beginning to focus on a new"green line” in accounting that can only be achieved by embracing the concept of “circularity” — making sure resources and products stay in use for as long as possible before being regenerated into new products.needs to be improved in the $1.5 trillion fashion industry is long. Years of producing cheap clothes using cheap labor has created an unsustainable scenario.
But there may be a silver lining. Thanks to COVID-19 the entire industry has been disrupted: retailers closed their stores and the rise of online shopping has increased the need to digitize. Meanwhile, people working at home, the absence of social life, and economic uncertainly mean clothing sales are plummeting. Production has stopped; supply chains have shut down. At the same time, more and more consumers are voicing their concerns about the industry’s impact on the planet.
Then, you’ll stroll over to the digital wardrobe center to check out what’s new on the share and resale marketplace. You’ll select a dress and jacket for the weekend, which you will trade in the following month. And before you leave the store, you’ll stop at the click and collect center, where you can try on the new lingerie you ordered online to make sure it fits perfectly before you take it home.
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