Bud Light aired 2 ads during Super Bowl LV despite Budweiser's decision not to - Business Insider

Roberto Machado Noa/LightRocket via Getty ImagesBud Light aired two ads for its beer and seltzer during the first half.

Anheuser-Busch InBev, which owns Bud Light and Budweiser, has a $250-million-per year deal with the NFL.Budweiser did not air a Super Bowl ad for the first time in 37 years — but Bud Light had two. Bud Light aired two ads in the first half of Super Bowl LV, one for its beer and another for its hard seltzer. Singer Post Malone starred in the beer's superhero-themed commercial, while the seltzer's ad poked fun at the year 2020.Budweiser announced in January the company would sit out the Super Bowl and instead donate the advertising money to help raise awareness of the COVID-19 vaccines.

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